Al Otaiba Communications to get ‘E-Motions’ Flowing with First Design-Line Network Products

The new generation of stylish routers and adaptors from the innovative Sitecom "Pure E-motion" range has been specially designed for demanding users who place a high value on quality, user-friendliness, simplicity and an innovative design.

2008-10-15, Colin Saldanha

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Posted by colin@oakconsulting.biz 84 days ago (1)
Category: Computers | Tags: al otaiba router pure e-motion

Dubai, United Arab Emirates, October 15, 2008: Al Otaiba Communications, one of the leading telecom and technology product distributors in the Middle East and the exclusive distributor for Sitecom in the region, announced the availability of a new generation of network products from Sitecom under the name "Pure E-motion". Sitecom combines an innovative design with the latest wireless technology to meet the demand for simple, user-friendly solutions for Home Networking. It has designed this range with a clear vision: to provide an unprecedented "Out of the box experience" where even inexperienced users can create a fast, secure network connection. The Pure E-motion range distinguishes itself because of its modern design in warm chocolate brown and cream colours. This makes sure that the products suit any interior.

Mr Khalaf bin Saif Al Otaiba, CEO, Al Otaiba Communications said, “We believe that Pure E-motion will give Sitecom the catalyst it needs to become a household name. The beauty of Pure E-Motion is that the router makes it easy for users to connect to a wireless network. It is perfect for users who want a simple to use and invisible wireless solution with unprecedented performance that looks aesthetically appealing as well”.

User-friendliness has played an important role in the development of this range. Firstly, Sitecom has chosen to have an easy-to-follow instruction manual consisting of clear images which makes it understandable for a wider target group. Furthermore, the N products in the Pure E-motion range have a WPS button to create a secure connection with the push of a button without the need for any complicated software configuration. To make things even easier, there are concise instructions on the bottom of the router. The Pure E-motion range is presented in distinguishing packaging which suits the style of the product, where clear communication and simplicity take centre stage.

With the 802.11 draft 2.0 N product range, users can count on unprecedented performance of networks in environments with several users and demanding applications, such as HD video and audio, VoIP, multiplayer games and the transfer of large volumes of data. The 300N Sitecom products excel in streaming media, thanks to the integrated WMM (Wireless Multimedia) technology. This enables data streams or network tasks to be executed simultaneously and seamlessly by multiple users in the same household.

The first products in the comprehensive Pure E-motion product range that will be available are WL-302 USB Adapter 300N, the WL-312 Wireless Router 300N and WL-575 Wireless Router 300N + USB Adaptor. The WL-312 Sitecom Wireless Router 300N is the heart of every network. Users can share a wireless network connection with a speed up to 300 Mbps in a safe environment without having to manually configure any devices. The WL-312 has a WPS button as mentioned above and provides an optimal range. The WL-302 Sitecom USB Adaptor 300N is suitable for both desktop PCs and notebooks, and makes it possible to connect them to the router to create and enjoy a wireless Internet connection from the ground floor to the loft or other rooms in the house. This device also has a WPS button, so that a wireless network connection can easily be created in a secure environment. Finally, Sitecom presents the WL-575 Wireless Router 300N + USB Adaptor: the total solution in one package. This package gives the user everything necessary to create a safe and fast wireless network.

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About Al Otaiba Communications
Al Otaiba Communications is one of the leading telecom and technology retail and distribution companies in the Middle East and a top division of the corporate multi-segmented business house of Al Otaiba Group. It got established in the year 1996 as an innovative company with the strategic objective of becoming a leader in telecom and technology products that included but was not limited to computers, computer accessories, networking products, consumables, media, storage solutions, telecom products etc. The company garnered enviable growth during the last 12 years by strategically positioning itself into various business models that include, C-Store supply, Super Store Supply, Retail Chain, Trading and Distribution. Moreover, the company has partnered with government, semi government and large businesses in the UAE. Al Otaiba Communication’s operations crossed the borders of UAE through the presence of its widely reputed brands all over Middle East countries, North Africa, CIS and Indian Subcontinent markets. The company’s motto is to implant and integrate innovative technological transformation into the day-to-day life of people all over the world. For more information about Al Otaiba, please visit http://www.alotaiba.ae

About Sitecom
Founded in 1998, Sitecom is among Europe’s foremost and fastest growing suppliers of Internet, Network, Connectivity, Entertainment and Travel products. As well as these products, a wide range of input devices and AV products are supplied under the brand name Qware. Sitecom's head office is located in Rotterdam (The Netherlands), and with 60 employees and six offices in various countries, Sitecom serves 17 countries in Europe. All Sitecom products comply with the WEEE legislation.

Sitecom supplies approximately 300 innovative, user-friendly Internet, network, connectivity, entertainment and travel products for home and small business use. Products such as mice, keyboards, headsets, desktop microphones, webcams, MP3 players, speaker sets and flat screen arms are sold under the Qware brand. Design, quality, presentation, service, knowledge and comfort are central to Sitecoms product development, marketing and service. Sitecom is officially affiliated to international organisations including: USB, IEEE 1394, BlueTooth® SIG, and WiFi. For more information about Sitecom, please visit: http://www.sitecom.com

Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762

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