HD DVD player sales pass milestone

Sales of dedicated HD DVD players have passed the 750,000 mark, following a recent promotions campaign.

2007-12-17, Amstore Ltd

Posted by chrissjp 388 days ago (1)
Category: Consumer Electronics

Sales of dedicated HD DVD players have passed the 750,000 mark, following a recent promotions campaign.

The North American HD DVD Promotional Group made the claim, basing it on retailer and other points of sale data.

The figures include standalone set-top players as well as the Xbox 360 HD DVD player.

The format, an alternative to rival Blu-ray, is becoming increasingly popular, says Ken Graffeo, executive vice president of HD strategic marketing for Universal Studios Home Entertainment, and co-president of the HD DVD Promotional Group.

"HD DVD continues to gain momentum and market share with consumers," he commented.

"With more than four weeks left for holiday shopping, HD DVD is turning out to be a perfect consumer electronics gift."

Press release provided by Amstore: Supplier of writable Blank CD Media and USB flash drives.