Web analytics, the study of website visitor behavior, is a top spending priority for 2008. In a recent study, Forrester Research Inc. concluded 68% of online retailers will spend more this year on web analytics initiatives for measuring customer experience.

Until the arrival of web analytics tools, website owners and designers had to rely on feelings and educated guesses to make decisions about their online strategies and investment. With the speed and frequency at which data is collected from these powerful analytics tools, marketers can now use data to drive their decision making and implement changes quickly.

This week in San Francisco, a new series of training events named "Google Analytics Seminars for Success" will teach critical installation, analysis, and application practices of Google Analytics, a free and advanced analytics product.

A recent post on the official Google Analytics blog, "http://analytics.blogspot.com" states that "similar to (our) AdWords seminars, Google Analytics Seminars for Success are led by the industry's most knowledgeable professionals, certified Google Analytics Authorized Consultants, with an agenda and content created by both the seminar leaders and the Google Analytics team".

Tuesday and Wednesday, March 25 & 26th, Google Analytics Authorized Consulting company, EpikOnetm will lead users through two days of training, beginning with "Introduction & User Training" and concluding with "Advanced Technical Implementation."

Justin Cutroni, EpikOne's Director of Analytics and seminar leader asserts "EpikOne is thrilled to be part of Google's effort to support both beginner and advanced analytics users in the development of their metrics skills. These skills give website owners the unparalleled ability to measure and improve their website return on investment, which is crucial in today's competitive online culture and for businesses of every size."

For more information and to register, visit www.epikone.com/seminars.

SHORTS:
Google Analytics Seminars For Success
March 25-26, 2008
San Francisco, CA
www.epikone.com/seminars

Press Contact Information

EpikOne/Hannah Boucher
hannahB@epikone.com
877-273-9921
EpikOne, Inc. 174 Avenue C Williston, VT 05495

Source URL: http://www.epikone.com/seminars

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