Anyone with a computer can now link directly to the Variety-the Children’s Charity (Ontario) website, make a donation and garner free and substantial rewards.

At www.varietyontario.ca, Justin Hines, who has enjoyed a hit album and a number 1 single on iTunes this year, (“Wish You Well” ) will offer that tune and “April On The Ground”, free of charge to everyone. Additionally, for a minimum donation of $20, people can download his entire Sides album in the new, interactive PDF format as well as receive a tax receipt for their gift.

The interactive album uses Adobe PDF technology, designed by Bob Connolly of pdfPictures, and is the first of its kind used by an entertainment artist. Variety, Hines and The Orange Lounge Recording Company have banded together to use Connolly’s design and integrated creation to generate attention and raise funds by putting a new spin on the spirit of giving.

“This is a chance to give back and move forward,” says Hines. “We didn’t know how this would all come together but it looks like by spreading the gift of music we can also showcase the PDF digital album and, most importantly, raise some serious money for Variety’s kids! It’s exciting!”

In addition to performing at the ParaSport Games opening ceremonies, Justin has been asked to perform 6 shows in China over a period of a month. Hines, who has a rare genetic condition called Larsen Syndrome, will interrupt production of his sophomore Orange Lounge Recording to make the trip to China.

Variety – The Children’s Charity makes a significant impact in the spirit and lives of children with disabilities. Through its programs, young people come to recognize their own potential, experience what is possible and develop the skills to achieve their goals. It is dedicated to promoting inclusion and integration and strives to make all children more accepting of others.

Orange Lounge Recordings is a progressive Canadian-based entertainment and media company with state of the art production facilities that utilize cutting-edge Internet strategies with uncompromising principles.

pdfPictures is a world leader in rich media PDF, where video and virtual realities are embedded inside PDF files.

To donate to the Justin Hines/Variety/Orange Lounge Recordings viral email fundraising campaign please visit www.varietyontario.ca or www.justinhines.com.
PDF album and images are available upon request. Interviews are being confirmed.

Lynda Elmy, Director, Communications, Variety - The Children’s Charity, 416.367.2828, X 249 or lelmy@varietyvillage.on.ca

Press Contact Information

Monaco Communications
jmonaco@ntl.sympatico.ca
705.672.3599
Box 3, Haileybury, ON, P0J 1k0

Source URL: http://www.newswire.ca/en/releases/mmnr/variety2008/

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