SHEILA BUCKLEY NAMED VICE PRESIDENT NATIONAL AD SALES FOR THE WEATHER CHANNEL INTERACTIVE

Buckley will lead sales and sales support professionals teams

2008-02-07, The Weather Channel Interactive

Posted by colleenm83 336 days ago (1)
Category: Advertising | Tags: weather.com the weather channel

NEW YORK – February 7, 2008 – The Weather Channel Interactive (TWCI) today announced that Sheila Buckley has been promoted to vice president of national ad sales for TWCI. Buckley will lead the team of sales and sales support professionals responsible for weather.com, The Weather Channel Desktop, forGetaway.com and Forecast Earth Online. This team has been recognized several times as the top online ad sales team by Jack Myers.

Buckley joined TWCI in 2005 as vice president of sales from Time Inc., where she held a variety of sales roles of increasing responsibility. This included publisher duties for Sports Illustrated for Kids and associate publisher for Sports Illustrated where she was responsible for advertising sales, sales development, and research for the magazine, web site and custom publishing. Under her leadership Sports Illustrated For Kids was included for the first time on Adweek's 2001 Hot List for magazines with under $40 million revenue.

Previously, Sheila was the vice president/marketing and business development at Media Network Inc. ( MNI), a division of Time Inc. Before moving to MNI, Sheila was a director at Money Magazine, and Your Company Magazine and worked as a representative for the 1989 launch of Entertainment Weekly. Her Time Inc. career began in Money ad sales in 1986.

Sheila is active in her industry and is currently involved in IAB (Interactive Advertising Bureau) and AWNY (Advertising Women of New York) committees. A New York native, Sheila graduated with a Bachelor of Science degree from the School of Management at Boston College and currently resides in Darien, CT with her husband John and their two children, Christopher and Sara.
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About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol