The American Association of Franchisees and Dealers (AAFD) has announced
that attorney, Richard L. Rosen, a longtime friend of and contributor to the
AAFD, has been selected to receive its Total Quality Franchising Award for
Lifetime Achievement.



In announcing the AAFD's highest award honor, AAFD Chairman Robert Purvin
said, "Richard has been a long time contributor and friend of the AAFD. He
has been recognized in the past as an AAFD Member of the Year and AAFD
Supporting Member of the Year, he has been on the AAFD Board of Directors
for several years, and for more than 12 years has been a member of the Fair
Franchising Standards Committee, serving as its Chairman since 2000.
Richard's contribution to the AAFD and his dedication to fair franchising
more than justifies the unanimous decision of our Awards Committee to award
him our Lifetime Achievement Award."



Rosen expressed his deep appreciation for the AAFD recognition. "There are
few awards that I would hold as proudly, I am dedicated to the mission of
the AAFD, and the principles upon which it was founded. I have been
privileged to have played a role in formulating the AAFD's vision and
definition of Total Quality Franchising, and I accept this recognition as a
renewal of my commitment to help the AAFD achieve a lifetime of progress in
the interests of fair and balanced franchising."



Rosen was admitted to the practice of law in New York State in 1968. Since
1972, Richard has also been admitted to practice in the Federal District
Courts, Southern and Eastern Districts of New York. He has been a founding
partner of several law firms in New York City, and is presently the managing
member of The Richard L. Rosen Law Firm, PLLC. For almost 40 years, Richard
has practiced law in the areas of corporate transactions, real estate, trust
and estate planning, litigation and franchise work, representing
franchisors, franchisees and franchisee associations.



Richard is a member of the American Bar Association Forum on Franchising,
the New York State Bar Association (Franchise Law Committee and Legal
Steering Committee), and the Steering Committee of the National Franchise
Mediation Program. Richard has delivered lectures on corporate, real estate
and estate planning matters and is a frequent lecturer on franchise topics
and issues. He is a real estate developer and consultant, a licensed real
estate broker and is listed in both Who's Who in America and Who's Who in
American Law as well as various other similar publications. He has been
consistently recognized as a "Legal Eagle" by the Franchise Times and as one
of "The Best Lawyers in America."



In the opinion of AAFD Chairman Robert Purvin, the recognition of Richard
Rosen for his lifetime achievement in promoting fair franchising should
surprise no one. "Over the years Richard's contributions to the AAFD have
been substantial. His recognition was more a question of 'when' it would
occur rather than 'if'."



The AAFD Lifetime Achievement Award will be presented to Richard Rosen at
the Total Quality Franchising Awards Banquet on Monday, May 5, 2008, during
AAFD's 16th Annual Conference in Newport News, Virginia.



About the AAFD



The AAFD is a national non-profit trade association representing the rights
and interests of franchisees and independent dealers throughout the United
States. Formed in 1992, The AAFD is focused on market driven reform to
achieve its mission to define and promote collaborative franchise cultures
that the AAFD describes as Total Quality Franchising. Since its formation
the AAFD has grown to represent more than 50,000 franchised businesses
throughout the United States. The AAFD currently has members in all 50
states and represents more than 100 different franchise systems.



The AAFD's Fair Franchising Standards, Fair Franchising Seal, Trademark
Chapters, and emphasis on Marketplace Solutions led to the Association's
recognition as a growing force in franchising. The AAFD's Branded Partner
programs add a new dimension to the value of AAFD membership. The AAFD
provides a broad range of member services designed to help franchisees build
market power, create legislative support of interest to franchisees, provide
legal and financial support, and provide a wide range of general member
benefits.



For more information about the conference or the AAFD, please call toll free
- 800-733-9858 or visit www.AAFD.org.

Press Contact Information

American Association of Franchisees and Dealers (AAFD)
bobp@aafd.org
800-733-9858
PO Box 81887, San Diego, CA 92138-1887

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