HOLLYWOOD, CA November 6 -- On the heels of their acclaimed main title
sequence work for the Warner Bros. summer blockbuster 300, yU+co
(www.yuco.com), the three-time Emmy nominated creative design studio
founded by Creative Director Garson Yu, has created another blockbuster movie
main title sequence for DreamWorks Animation's latest release, Bee Movie.
yU+co's work on the film actually marks the first time DreamWorks Animation has
ever worked with an outside company on a main title sequence. Released on
November 2nd, the highly touted animated film stars a high profile cast led by
Jerry Seinfeld and Renée Zellweger.

"The goal for us is always to engage the audience and give them a reason to
stay in their seats and watch the titles," Yu says. "The fact that DreamWorks
Animation came to us to create something that will keep theater-goers watching
is a testament to both their desire to acknowledge the craftspeople who worked
on the film and in our ability to deliver something special each time."

David Garber, yU+co's Executive Producer, noted that one of the reasons
DreamWorks Animation awarded main title sequence duties for Bee Movie to
yU+co was because they wanted something special that didn't look like anything
else in the film.

"Everyone involved wanted a different look at the end of the film," Garber says.
"Since the film features a highly-detailed 3D animation look, our approach for the
title sequence was to create a 2D painterly look as a counterpoint to the 3D look
of the movie."

yU+co also rounded out the visuals with a story line that the filmmakers loved.
"We pitched against several other companies for this and what the client
responded to in our pitch was the concept of a day in the life of a bee," Yu
explains. "We wanted to follow the bee on the little adventures that he likely goes
through every day."

The title sequence begins with gold and orange hued environment inside a
beehive where we see a bee's journey from inside the hive into the world outside
where he encounters one danger after another, including pesticide spray, the
windshield of a speeding taxi and a fast-moving spider. Eventually he returns
back to the hive and flies into a stylized honey-producing factory, all the while
playfully interacting with the letters and names in the credits. The end result is
just over eight minutes of brilliant 2D animation with a clever narrative that will
keep audiences watching till the last frame.

For yU+co, Bee Movie is the culmination of a busy few months that also included
creating main title sequences for several new films in genres ranging from Ridley
Scott's new crime drama American Gangster (Universal Pictures), Ang Lee's
award-winning drama Lust, Caution (Focus Features) and the romantic comedies
Dan In Real Life (Touchstone Pictures) and Tyler Perry's Why Did I Get Married?
(Lions Gate).

Additionally, yU+co has created the main title sequence for Disney's highly
anticipated comedy-fantasy-musical, Enchanted, and the drama August Rush
(Warner Bros.) which both open on November 21st.

About yU+co:
Recognized as an industry leader in design and motion graphics with offices in Los Angeles and
Hong Kong, yU+co. (www.yuco.com) specializes in TV show opens and network graphics
packages, main and end titles for film and television, trailers, theatrical logos, and commercials.
For more information contact: Dianna Costello, Director of Business Development for yU+co.
(323-505-6060). The company is represented for commercials on the west coast by MUTT, Los
Angeles (310-990-6100); on the east coast by John Naitove (212-633-6211), and in the midwest
by Donna D'Aguanno (312-953-7029).

Web Resources:
Click here to watch the Bee Movie main title sequence design by yU+co:
http://www.yuco.com/bee_movie.html
Click here to check out the yU+co homepage:
http://www.yuco.com
Click here for more info on Bee Movie:
http://www.beemovie.com/

Creative Credits:
Client: DreamWorks Animation
Project: Bee Movie main title sequence

Design/Animation: yU+co, Hollywood, CA
Creative Director/Art Director: Garson Yu
Executive Producer: David Garber
Art Director/Designer: Martin Surya
Designers: Ben Segall, Ed Baker, Etsuko Uji, Galina Vishnevski,
Animators: Wayland Vida, Chris Coogan, Mike Humphreys, Jill Dadducci
Producer: Katie Rauh

Press Contact Information

Right Word Media/Ray Ecke
ray@rightwordmedia.com
973.726.3797

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